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New York’s most celebrated bra now landed in Australia

Maidenform has been inspiring confidence since 1922 when its founders designed a bandeau with two cups separated by a center piece of elastic sewn into dresses. Fast forward to present day and Maidenform has cemented itself as a house hold women’s intimates brand in the US.

Maidenform designs bras and underwear to enhance your shape, empower your style and celebrate your confidence. We are experts in enhancing your shape and know how to help you always look fabulous and feel sexy. We design fashionable, modern intimates that provide you with wardrobe solutions to compliment your personal sense of style.

How we are making a difference

There is so much potential for us in the apparel business to create and evolve our sustainability practises. At Maidenform, our mission is to see an end to unethical sourcing practises and the exploitation of workers in the fashion industry. Recently, Maidenform and the other brands within the Hanes Australasia Group, were recognised for our commitment to putting the planet and people first by achieving a grade A- in the 2018 Ethical Fashion Report by Baptist World Aid Australia. This is an improvement on last year’s combined score of B+ for Hanes, and A- for our legacy company, Pacific Brands. We also received a special mention for being a leading performer amongst larger fashion retailers for the research we’ve undertaken into our employee’s wage levels and cost of living in our factories.

Our vision to get our business to an A. We recognise we’re not perfect but we will continually strive to be a leader in ethical sourcing practices and we’re going to celebrate and share every step forward.

If you’re interested in the detailed report visit: baptistworldaid.org.au.

How we are making a difference
How we are making a difference

How we are making a difference

here is so much potential for us in the apparel business to create and evolve our sustainability practises. At Maidenform, our mission is to see an end to unethical sourcing practises and the exploitation of workers in the fashion industry. Recently, Maidenform and the other brands within the Hanes Australasia Group, were recognised for our commitment to putting the planet and people first by achieving a grade A- in the 2018 Ethical Fashion Report by Baptist World Aid Australia. This is an improvement on last year’s combined score of B+ for Hanes, and A- for our legacy company, Pacific Brands. We also received a special mention for being a leading performer amongst larger fashion retailers for the research we’ve undertaken into our employee’s wage levels and cost of living in our factories.

Our vision to get our business to an A. We recognise we’re not perfect but we will continually strive to be a leader in ethical sourcing practices and we’re going to celebrate and share every step forward.

If you’re interested in the detailed report visit: baptistworldaid.org.au.

INTRODUCING REBECCA HARDING FOR MAIDENFORM

We are excited to have Rebecca Harding as the face of Maidenform Australia! Rebecca has been modelling since 2009 and Maidenform was her first intimates shoot ever! We love having Bec as our ambassador as she is the epitome of Maidenform; charming, effortlessly stylish and a whole bunch of fun! Check out some of out BTS footage from our shoot with Bec!

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